Monday, February 22, 2010

Increasing Website Traffic - It's All About Return on Investment

Free, highly targeted traffic from a top search engine ranking is one of the greatest benefits of the internet. This is not easy, but it can be achieved with a little knowledge, effort, and patience. There are also paid methods that bring visitors to your site and allow you to evaluate your ad copy and obtain feedback.

Setting a budget and using a combination of these methods you'll be able to find what works best for increasing website traffic to your site. What's important is ROI/Return on Investment, if you invest $100 in advertising an make $1,000 - that's something that's working for you. Here are some proven methods of increasing website traffic.


1. PPC or Pay-Per-Click advertising to generate website traffic
2. Instant Traffic Programs - Affordable, but are they it worth it?
3. Guaranteed Search Listing Ads - Flat fee paid ads
4. Natural or Organic search engine listings to increase website traffic
5. Hiring a web traffic consultant?

1. PPC or Pay-Per-Click advertising to generate website traffic.

Advantage: You can create PPC ads quickly and have them up and running within a few hours.

Disadvantage: Competition from companies drive up bid prices - and drive keyword quality making it tough unless you have large budget and a niche target market.

PPC can still be effective in increasing website traffic if you do your homework and find niche keywords to target. If you are converting visitors into customers and your rate of return is acceptable then it's working for you. Go to Google Adwords and you can get a campaign up and running in a day.

2. Instant Traffic Programs - Affordable, but are they it worth it?

If you are targeting a wide ranging market this may be a good option for you. Expect conversion rates in the .5 to 1% range, but the low relative cost offsets this. Huge amounts of web traffic can be delivered to your site within hours, allowing you to evaluate your ad copy and whether this is a viable method for your needs.

3. Guaranteed Search Listing Ads - Flat fee paid ads.

Some search engines now offer "paid listings" or "paid inclusion" which guarantees your placement for a flat fee. Your listing will show for particular keywords in top positions.

Researching keywords and their monthly estimated website traffic volume will give you the biggest bang for the buck.

4. Natural search engine listings for increased website traffic.

You may have asked, is it really possible to achieve top rankings in the search engines with all the competition out there getting website traffic?

The answer is a definitive yes! It will take work to get there and it may not be easy, but the amount of website traffic that you will receive is worth the effort, and the formula is simple... In order to give visitors what they want, you must think like a web surfer when designing your site. Learning the basics of SEO will give you a good foundation to get started. For more information go to the link below

The huge advantages of free listings:

* Free website traffic. Depending on keyword popularity this could mean thousands of visitors per day?

* Highly targeted traffic. People will go to the natural listings first to find what they're looking for.

* Advertising revenue. Websites in top positions have the ability and traffic draw to offer advertising spots on their site.

5. Hiring a web traffic consultant?

If you have a large budget and very little time, this may be an option for you to increase traffic to your website. Expect to spend thousands of dollars and it maybe hard to judge reputable consultants from scammers.

Best advice is to stay away from anyone that claims to "Guarantee" your website to be in a certain position on any search engine.

Todd Nickson is an SEO consultant and webmaster with SEOManager Web Marketing: http://www.MySEOManager.com

For more information on a cost-effective web marketing resource to increase traffic to your website: http://www.MySEOManager.com

Article Source: http://EzineArticles.com/?expert=Todd_Nickson

No comments: